6 Instagram Content Types

May 29, 2020 | Social Media

Social media enables businesses to promote their product or service in an engaging and creative way. They get exposure, valuable market insights, develop a direct communication with their audience/clients and eventually, they reach their ultimate goal; lead traffic and enhance brand awareness.

In order to achieve that, companies need to make sure that the content they provide is useful and engaging. And to accomplish that, they need to set meaningful goals and implement a clear strategy.

Before we proceed with the main types of content that a business can utilize for an effective social media strategy – depending on their type and target audience – it would be helpful to explain shortly some very important social media terms, as we’re going to use them a lot in this article.

Awareness: It’s how you make people aware of your brand, product or service. Through social media you present your business and the identity of your brand. You make people talk about you.

Engagement: It’s a metric used to show how people are interacting with your content. Does your content make people like your post, leave a comment, send you a message or save it for future reference? If the answer to this is positive, you’re in the right way.

Conversion: This is the ultimate goal for all businesses; to lead traffic and conversions. To make people take an action on your brand’s website; either filling out a contact form, calling for an enquiry or making a purchase. A conversion is a very important metric, as it shows whether the marketing strategies and funnels are properly working.

It’s very important to highlight that the above described terms are the main goals for every business that steps foot on the social media arena.
They’re the pillars all companies should focus on and train their teams towards achieving them.

Now let’s see the main types of social media content. These are what every company should adopt and adjust based on their nature, in order to stand out and to be considered as meaningful brands that go the extra mile.

Content Types

1. Humanize

Humanizing your brand/business is a very successful type of content on social media and a technique that people love.

This is one of the most successful strategies you can follow on social media. Followers want to see personal and human-centric content. They want to see the face behind the brand.

It can be your employees talking about the brand. It can be a field expert who uses the brand. Humanizing your brand is one of the most engaging campaigns you can realize.

2. Informative

Providing useful and practical information that is relevant to your brand/ business is key for engagement and for keeping the audience’s attention.

Adding informative and educational content on your feed is purely beneficial, as it will create a platform that people will refer to.

3. Emotional

Adding a personal or emotional touch, tailored in a way that reflects your brand/business is a great thing to do in order to make people feel close to you.

Participating in current trends or taking a position on breaking news events shows people that you’re actually a vital part of the community. It shows that you care about your audience in an essential way.

Adoration, excitement, nostalgia, joy, empowerment are just a few examples of emotions people can feel through your posts.

4. User-Generated Content

Unlike a long paragraph, a nicely produced video is really easy to consume and people love it.

We are all bombarded daily with tones of content and information on social media. In such an environment, it’s difficult for brands to stand out. Therefore, it’s strongly recommended to use short videos to tell your story. Videos allow brands to capture viewers’ attention immediately; they’re easily digestible and visually attractive.

5. Entertain

Riding fun internet trends and displaying a sense of humour helps lighten up the mood for your audience. Who doesn’t like to be entertained?

6. Video

Unlike a long paragraph, a nicely produced video is really easy to consume and people love it.

We are all bombarded daily with tones of content and information on social media. In such an environment, it’s difficult for brands to stand out. Therefore, it’s strongly recommended to use short videos to tell your story. Videos allow brands to capture viewers’ attention immediately; they’re easily digestible and visually attractive.

 

There are two main things to keep in mind while developing the social media strategy of your brand/business; to implement all of the above and creatively mix them and to find your own, unique voice.

Lastly, do not forget that social media practices take time to show results. Set your goals, find your strategy, think outside of the box and pave the way to success.

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