Ghurza

Launching a new fashion brand is very exciting. We are very proud of being part of this designer label’s journey from the start.

The Client

GHURZA is a new luxury couture caftan designer brand that needed a logo and brand identity.

The name means ‘stitch embroidery’ in Arabic. It reflects one of the main characters of the brand: rooted in tradition.

 

What We Did

Brand Identity

Photography

Social Media

Launch Campaign

Our Approach

We identified the client’s pain points, studied the competition and finally understand the targeted customers.

We wanted to find a way to present the brand luxuriousness in a fresh, yet timeless way.

The Result

A timeless brand identity and a visual storytelling style focusing on the stories that emerge directly from the product were achieved.

The Client

GHURZA is a new luxury couture caftan designer brand that needed a logo and brand identity.

The name means ‘stitch embroidery’ in Arabic. It reflects one of the main characters of the brand: rooted in tradition.

What We Did

Brand Identity

Photography

Social Media

Launch Campaign

Our Approach

We discovered what the clients want, we studied the compititions and finally understand the targeted cusomters.

We wanted to find the way to present the brand luxuriousness in a fresh, yet timeless way.

The Result

According to the client: A timeless brand Iidentity, a visual storytelling style focusing on the stories that emerge directly from the product, tailor-made handmade quality for specific target customers.

Let's Talk!

Whether you want to talk about bringing your idea into life or you just need some advice, we would love to hear from you.