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A study in pink

Rosemary Cafe is a concept cafe brand based in Doha. From a delicious breakfast to start the day to having a refreshing coffee in the evening while enjoying our signature rose terrace, at Rosemary’s, guests can immerse themselves in pink dreams and so much more.
With a truly unique experience, superb fine dining, Instagram friendly interiors, beautiful gift packaging and professional catering, Rosemary Cafe is the epitome of vibrancy, style and fun.

The old design

The goal was to keep the classic vibe of the old logo, while simplifying it and making it more friendly. Hence why the name in all capital letters was abandoned, along with the detailed ornaments. The look has been retained by creating an ornament focused logomark, resembling a rose to establish a connection to Rosemary’s name.

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New design

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English primary logo

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Arabic primary logo

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Typography

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Being Rosemary’s main display font, Gallery Modern is both stylish and remarkable. The smooth curves of the ‘a’ and the curved stems of the ascending letters make for a unique font. It’s a mix between classic serif and a futuristic sans serif.

Tajawal

The secondary typeface is Tajawal – a multilingual, versatile humanist sans serif font set that’s used for subtitles, body text and captions to ensure maximum readability in both Arabic and English. Tajawal has multiple weights that give great flexibility in use.

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Main colors

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Supporting colors

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Special colors

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Brand patterns

They are an integral part of the brand identity and can be extended as the needs for the brand and product ranges expand and grow. Their foundation is Rosemary’s emblem either alone or combined with other geometric or abstract elements and motifs.

Illustrations

The calligraphic, handmade style of the outlines effortlessly compliments the emblem, so they can easily be combined in different compositions.

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Got a project?

Whether you want to talk about bringing your idea into life or you just need some advice, we would love to hear from you.

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